Generating demand

"Who wants a 'special price' on something that's overpriced?" the salesman asked.

"Us! Us!" the crowd cheered enthusiastically.

"Who wants a deal that never expires, but we'll tell you it does every single day?" he continued.

"We do! We do!" they responded, waving their wallets in the air.

"Then step right up and let me rip you off!" the salesman declared.

The crowd began chanting, "Rip us off! Rip us off!"