Executing an idea

A leader had an idea: "Create a website showcasing our products."

The designer told the developer, "Create a website showcasing the products, but make sure to highlight my groundbreaking designs."

The developer told the marketer, "Showcase the products and those 'groundbreaking' designs, but don't forget to emphasize the cutting-edge system I've developed."

The marketer told the agency, "Forget the products, I want my face plastered everywhere!"